roots in Finland
The tree planting event combines Finnish cultural traditions and outdoor activities with multiculturalism and community building. On this page you will find information and downloadable material to help you organise the event.
What is a tree planting event?
Tree planting combines integration and climate action
The tree planting event for immigrants, which started in 2022, was launched by Moniheli ry, Finland's largest multicultural network, and the Martha organisation. The event has been implemented by the organisations' joint Luontokoti project.
The main objective of the planting campaign has been to develop a concept that will allow the tree planting event to be integrated into the integration activities of Finnish municipalities. In practice, tree planting combines integration and climate action, while symbolically planting roots in a new homeland.
In the first year, around 100 tree saplings were planted in Helsinki Central Park. In 2023, tree planting events were organised in eight different locations (Helsinki, Vantaa, Espoo, Tampere, Lappeenranta, Järvenpää, Jämsä and Kankaanpää) during one week. The target was to plant a total of 1000 trees, but this was almost tripled due to the popularity of the events.
Moniheli ry
Moniheli is the largest multicultural network in Finland, with around 150 member associations. We support immigrants, integration and social inclusion and promote equality.
Luontokoti Project
The Luontokoti project, a joint project of Moniheli and the Marttaliitto, integrates immigrants into Finnish nature and home gardens.
Marketing materials
On this page you will find various communication materials that are freely available for you to use in connection with the Plant Your Roots in Finland tree planting event.
Share information about the tree planting event, especially with local multicultural communities, municipal staff and partners.
When sharing on social media, use tags:
#Puunistutuspäivä #TreePlantingDay #IstutaJuuresiSuomeen #PlantYourRootsInFinland
Description of image files:
The social media sized images are suitable for Instagram and Facebook updates, for example. You can add your logo(s) and text to the images as you wish. You can also use the photos above or other suitable photos for your own social media posts.
Images can be accompanied by text (in English below):
Maahan muuttaneet kuntalaiset istuttavat paitsi puuntaimia, myös juuria uuteen kotimaahan. Puunistutustapahtumassa suomalainen kulttuuriperinne ja luonnossa liikkuminen yhdistyvät monikulttuurisuuteen ja yhteisöllisyyden rakentamiseen. Puita istuttamalla tuetaan maahan muuttaneiden kototumista konkreettisella tavalla. Tavoitteena on myös lisätä heidän osallisuuttaan ilmastonmuutoksen torjunnassa ja aiheesta käytävässä keskustelussa.
#Puunistutuspäivä #IstutaJuuresiSuomeen #TreePlantingDay #PlantYourRootsInFinland
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Text in English:
Local residents who have moved to the country plant not only trees, but also roots in their new homeland. The tree planting event combines Finnish cultural traditions and outdoor activities with multiculturalism and community building. Planting trees is a concrete way of supporting the integration of immigrants. The aim is also to increase their participation in the fight against climate change and in the debate on the issue. #TreePlantingDay #PlantYourRootsInFinland #Puunistutuspäivä#IstutaJuuresiSuomeen
Downloadable materials:
Checklist for event organiser:
Logos
Images
- Image 1 (.jpg); 16:9; a group of people gathered to plant saplings)
- Photo credit: Photo by Moniheli
- Image 2 (.png); 9:16; close-up of a tree planting
- Photo credit: Photo by Kerttu Malinen
Social media sized photos
- Image 1 – no logo (.png; 1080×1080) Lataa tiedosto
- Image 1 – with logo (.png; 1080×1080) Lataa tiedosto
- Image 2 – no logo (.png; 1080×1080) Lataa tiedosto
- Image 2 – with logo (.png; 1080×1080) Lataa tiedosto
Social media
- Moniheli website https://moniheli.fi/en/
- Luontokoti page https://moniheli.fi/en/luontokoti/
- Moniheli social media channels:
- Moniheli Instagram @moniheli
- Moniheli Facebook @Moniheli
- 2023 campaign videos. You can also share the videos below on social media if you wish.
- Facebook:
- Campaign video link
- Thank you video link
