The target group consists of individuals or stakeholders participating in the event.The grant is primarily intended for migrants in difficult life situations and their communities.
People in difficult life situations are individuals who face multiple challenges in their lives at once and need additional support. This could include, for example, someone who is experiencing loneliness, has mental health challenges, is unable to find employment, has a difficult family situation, or has recently moved to a new country and needs support in daily life matters.
Target groups may include, for example:
👩👧👦 Migrant single mothers,
👴🏽 volunteers who can help newcomers learn Finnish,
👷♀️ long-term unemployed migrants,
...and so on.
When planning activities, it is helpful to distinguish the people involved according to their roles.
As this grant is small, a maximum of two target groups can be defined. For a small event, one target group is usually sufficient. Event organisers or employees are typically not included in the target group.
How to define a target group
When defining your target group, consider:
- who experiences or faces the problem which you aim to address;
- when and where it occurs;
- what consequences come from the problem;
- are there other people who have the same problem, and how do they manage with it;
- who does NOT have this problem, and why (this helps to understand what resources are missing from the target group that has the problem);
- who else is involved in the situation and could influence it?
The characteristics of the target group may include:
- age group
- gender,
- mother tongue
- migrant background,
- life situation (e.g., divorce, unemployment, loneliness), etc.