Good communications does not mean doing as much as possible. What is “enough” depends on your association’s goals, activities and available resources.

In this training, you will learn how to focus your communications on what actually matters: reaching the right people, supporting your association’s goals and using your limited time and resources effectively.

The training will also challenge some common assumptions about successful communications. Visibility alone is rarely the goal. A successful communications effort might instead mean filling an event, reaching new clients or getting the right people to take action.